Reasons to use Twitter
What twitter says “Every day, millions of people use twitter to create, discover and share ideas with other. Now, people are turning to twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or services sector, people are finding great value in the connections that make with businesses on twitter.”
Companies have already started using twitter as it is the best way to promote, connect and brand a company. According to stats, there are 320 million monthly active users on twitter who spend an average of 170 minute per month.
Reasons to use twitter for your business:
- Connecting with customers:
The first and main reason to use twitter is to connect with your customers. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. - Branding:
You don’t have to be a big brand like Samsung, Nike, and Starbucks to brand yourself on twitter. You can be an average and brand yourself on twitter. For me if your company is not recognized then you need to get a PERSONAL account. Why? Firstly nobody wants to talk to a LOGO unless it’s a famous brand. Everyone wants to connect with a person and not a bot. - Customers feedback:
Once you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customer’s service. Listening to them will help you in the future. - Marketing:
One of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account). - News:
You can also give latest updates on twitter about your company by tweeting. - Spying on competition:
Did you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the savior) suddenly tweet them “hey I heard you have a problem with…..” Just an example. - Hash Tags:
This is the favorite part, with the help of #tags you can actually bring a wondering potential client to your business, for example, making use of hash tags like #SEO while promoting your business simply sends alert to a potential customer who is looking for an SEO service.